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Santa's Boulevard Success

Santa's Boulevard Success
30 November 2021

More than 10,500 people joined the car convoy at the Valley Lakes precinct to see NF McDonnell and Sons Santa’s Boulevard over the past five nights. Demand was strong and free tickets sold out and were replenished several times as interest in the twinkling Christmas display surged.

Santa’s Boulevard featured 14 Christmas floats including Christmas in Toy Town, Pirates 'R' Us, Bill the Steam Shovel, Hansel & Gretel, The Christmas Tree, T'was the night before Christmas, Humpty Dumpty, the Christmas Stocking and Santa.

“We had lights in the trees, decorations and Christmas music in pockets along the boulevard which captivated people of all ages,” City of Mount Gambier Events Team Leader Xarnia Keding said.

“Cars, coaches and buses come through and it was great to see the excitement and enjoyment that people got out of the event. The feedback from the community has been amazing and we had so many positive comments from those who thought that it was truly magical and how it has helped everyone to get into the festive Christmas spirit.”

Council’s events team, the Mount Gambier Christmas Parade Advisory Group and many volunteers planned the COVID safe drive by static Christmas spectacle for months to be held in place of the annual parade due to COVID restrictions.

“Given the restrictions in place, I think the event really worked and provided an opportunity to showcase and activate the beautiful Valley Lake area,” Mrs Keding said.

Lincoln and Elli had a view from the top when they cruised along the boulevard with parents Jamie and Susie Breen. Seven year old Elli liked the Teddy Bear's picnic float best, but the highlight of the night for six year old Lincoln was seeing Santa.
Photo: A K Window Photography
A K Window Photography 8
Lincoln and Elli had a view from the top when they cruised along the boulevard with parents Jamie and Susie Breen. Seven year old Elli liked the Teddy Bear's picnic float best, but the highlight of the night for six year old Lincoln was seeing Santa. Photo: A K Window Photography

New owners of NF McDonnell and Sons AAM Investment Group were pleased to support the beloved community event as the major sponsor.

“It was super exciting for us to witness the community spirit and the tremendous effort of the Council and its volunteers – a great adaption and flexibility shown through the committee to set the boulevard up as opposed to cancelling the event due to COVID,” AAM Investment Group Executive Director Growth & Development Nathan Roberts said.

“The NF McDonnell business has been a huge supporter of this event and we can assure the community this will continue into the future.”

Santa’s Boulevard was a free ticketed event to enable traffic control and ensure that wait times were reduced.

“The flow of traffic was consistent with an average wait time of only about 20 minutes to enter the boulevard. Allocating tickets allowed us to streamline the process and make it as safe and smooth as possible,” Mrs Keding said.

“Logistically Santa’s Boulevard is a huge undertaking and we had so many people on site to coordinate the event. I’d particularly like to thank Pam and Shane Fenwick from It’s a Celebration and Steve from Steve Mullan Sound and Lighting who went over and above to work with volunteers to ensure that the display looked perfect.”

I am so humbled by the response from the community to the event, it was a magical experience and it was a real joy for all the volunteers to see the children’s delighted faces when they came through and saw Santa at the end of the boulevard. - City of Mount Gambier Community Events Team Leader Xarnia Keding
Santa was a big hit on the boulevard.
Photo: A K Window Photography
A K Window Photography 10
Santa was a big hit on the boulevard. Photo: A K Window Photography

City of Mount Gambier Mayor Lynette Martin was joined by fellow Councillors Frank Morello, Sonya Mezinec and Max Bruins, Council volunteers and members of the Mount Gambier Disc Golf club to raise funds to support the Mount Gambier Community Mayor's Christmas Appeal at the event.

“Santa’s Boulevard really was the happiest place to be in Mount Gambier, people were so full of joy and goodwill and I was thrilled to be part of the festive atmosphere, it was a truly special event,” Mayor Martin said.

“Through the generosity of community members who visited Santa's Boulevard, I am pleased to report that we raised $10,533.05 for those in need this Christmas and I thank everyone for their contribution to the Mount Gambier Community Mayor's Christmas Appeal. This is a truly magnificent result and I thank each and every one of you for thinking of the needy in our community as we approach the festive season. I also wish to thank BankSA for counting all the donations provided by the community.”

Mayor Lynette Martin and Cr Frank Morello were on location at Santa's Boulevard collecting donations for the Mount Gambier Community Mayor's Christmas Appeal.
Mayor Lynette Martin and Cr Frank Morello at Santa's Boulevard
Mayor Lynette Martin and Cr Frank Morello were on location at Santa's Boulevard collecting donations for the Mount Gambier Community Mayor's Christmas Appeal.
City of Mount Gambier CEO Sarah Philpott and Cr Max Bruins helped to raise funds for the Mount Gambier Community Mayor's Christmas Appeal on the boulevard.
CEO Sarah Philpott and Cr Max Bruins at Santa's Boulevard
City of Mount Gambier CEO Sarah Philpott and Cr Max Bruins helped to raise funds for the Mount Gambier Community Mayor's Christmas Appeal on the boulevard.

City of Mount Gambier would like to recognise and thank the following sponsors, groups, clubs, volunteers and individuals who helped make Santa’s Boulevard a success:

• NF McDonnell and Sons
• WIN Television
• City of Mount Gambier volunteers
• Mount Gambier Christmas Parade Advisory Group
• Greg Muller
• Andy Cusack
• Frank Habets
• Robin Stafford
• Chamber of Commerce
• Matthew Byrne
• Cr Sonya Mezinec
• 5GTR FM
• Ally Tucker
• Jane Kitschke
• Simon Hall
• Ray Herbert
• Peter Braithwaite
• Tracey Kipping
• Cathy Beckman
• Red Cross volunteers
• Merv Heemskerk
• St Johns volunteers
• Rotary Club of Mount Gambier West
• South Eastern Automobile Club SA
• SES volunteers
• Tom and Helen Telford
• Emma and Mikaela Horrigan
• Alan and Denise Richardson
• Mike Scutter
• Mount Gambier Mountain Bike Club
• Imogene Ryan
• Gloria and Pat Lennon
• Robyn Glynn
• Mount Gambier Cycling Club
• Anne Mackie
• Darren Keding
• Rotary Club of Mount Gambier Lakes
• Rotary Club of Mount Gambier

Media contact: City of Mount Gambier Media and Communications Coordinator Sharny McLean on 8721 2401 or smclean@mountgambier.sa.gov.au